Pacific Union to Test Zillow’s Coming Soon Feature

Zillow recently unveiled its Coming Soon feature, a forward-thinking initiative that lets real estate professionals advertise exclusive property listings up to 30 days before they are loaded into the MLS. Pacific Union CEO Mark A. McLaughlin offers his thoughts on what this means for the industry at https://compasscaliforniablog.com/pacific-union-to-test-zillows-coming-soon-feature