Pacific Union Marks 25 Years of Giving Back to Bay Area Charities

The year 2017 will mark the 25th anniversary of Pacific Union’s Community Fund (PUCF), which enables our real estate professionals to give back to charitable organizations in their communities. Established in 1993, the PUCF consists of contributions from participating real estate professionals, who donate portions of their closed home sales. The PUCF then distributes those funds to various charitable organizations in the Bay Area. Over the past seven years, the PUCF has donated more than $1 million to nearly 150 Bay Area nonprofits. “We believe it is an undeniable duty for us to sustain and improve the neighborhoods in which we raise our families and make our living,” Pacific Union CEO Mark A. McLaughlin says.” We are committed to not only supporting them as a business but using our voices and actions to positively affect our communities and improve the lives of the people who live in them.” Notable organizations funded by the PUCF include UCSF Benioff Children’s Hospital Oakland and the Leukemia & Lymphoma Society. Pacific Union real estate professional Susan D. Peterson, one of the PUCF’s founding members and its chair since 2002, explains that the program also focuses on funding local homeless shelters and child-protective organizations. “We recognized very early that supporting shelters in San Francisco would be crucial to health of our city,” she says. “These organizations and others have come to count on our annual giving, and their survival depends on programs like ours.” The PUCF has expanded along with the brokerage and now operates in all of our Northern California regions.